Language & Communication Skills 2 @ Drawing 2

Language & Communication Skills II~
Today, our favourite teacher...
Desmond~
Talk about the presentation that we're going to do for him and he explain what should we do for our presentation...

pp - 10%
pre 1 (week 3) - 10%
pre 2 ( week 5) - 10%
mid exam (12-16 oct) - 20%
final exam (23-27 nov) - 20%
pre 3 (week 12) - 30%

Presentation 1 - is about promoting drinks...
**we can do our presentation on week 2 also, and NO SUNKIST allow... This presentation is done one by one...**

Presentation 2 - is about selling product, advertising, make profit...
**The presentation we done should contain either cheeky, sexy, love, romance, sex appeal, romantic and so so~ but... NO BECKHAM is allow... This presentation is done one by one...**

Final exam come 1st then only we do our presentation 3...

Presentation 3 - desmond asked us do something different because we last semester done a presentatino about tourism before, so we can either do tourism (e.g:-china, taiwan, singapore and so so...) or campaign (e.g:-anti-smoking campaign, global warming, child abused and so so...) or do half on tourism , half on campaign...
**can be done by a group of 2 or 3 person... And must have POSTERS!!!**

7 copy writers:-
1. Claude Hopkins
-1916
-"drink an orange"(sunkist)
:- slogan
:- headline
-B enifits >>> improve your health; provide total wellness...
-F eature>>> nature's germ-proof package( because uses its skin as the packaging ); vitamins; contain nutrients...
-S upport>>> feature support benifits and benifits supportt feature...
-O ffer>>> add up 10 cent to get a juice extractor...

**This one, is from one of the handout that desmond give today...**

A - ttention - butings/ display/ sezy promoters/ packaging...
I - ntrest - ask question/ know more/ feature function...
D - esire - asked yourself "can i have this things?"
A - ction - pay money...



Drawing II~
Our new lecture and tutor...
Sian Fan and Lee Teng...
Teaches us about COLOUR...

COLOUR

value:
- light to dark
- bluit structure

colour:
- temperature ( warm to cool )
- mood / atmosphere


Mixing colour:
- Additive Colour Mixing
( how many type of colour mixed )
e.g:
- mixing of light
- film, teater, television or video
( consider RGB )

- Subtractive Colour Mixing
e.g:
- mixing of pigment
- using CMYK

Subtractive Colour Mixing
- HUE
-VALUE
-SATURATION

Hue
-primary colour
-secondary colour
-tertiary colour

:-
1.Monochromatic
-1 hue + black and white

2.Analogous
-colour adjacent ( next ) to each other
-use colour family, colour consider next to it

3.Complementary colour
-opposite on the diagram
( use opposite colour )

4.Split-complementary analogous + 1 complementary
-1 colour combine with 3 different colour
e.g:- orange + blue ( opposite colour ) and blue purple and blue green ( beside colour )

5.Double split-complementary analogous + opposite analogous
-used for chilren and create mood

6.Tradic colour
-any 3 colour

Value
-weight

Saturation
:-
1.prismatic colour
( means use pure colour ** original colour:- red; blue; yellow )
2.muted colour
( means add black and white / compemetary to the colour )
** feel mood down or harmony**
3.chromatic gray
( use gray )
**add more gray less colour**
4.achromatic gray
( gray )
**all the way gray... but got tone... frm light gray to dark gray...**

RULES IN DRAWING CLASS:-
1. if cannot come, must find teacher make replacement class ( on the same week!)
2. must bring newspaper every week!
3. please love the classroom
4. no food allow!
5. must bring aller everytime
6. pallet must at least half full of different colour
7. uses newsprint paper ( vision art have... cost RM5... )

Teacher tell:-
1. remeber what teacher teaches
2. do own sketches
3. no last minuite homework
4. don't stay back too late.. ( latest time is 7.00pm )

Home assingment:-
1. must do the paper that teacher gives ( the one that teacher teaches today )...

-nic_nat-